Today it doesn’t matter if you are managing the visitor experience for a museum, a sports arena, an office or even a production facility, there is no getting around the fact that visitor experience is massively important.
It is so important, in fact, that almost 9 out of 10 buyers say that the experience is more important than the product.
To give you an overview of the current state of the field of visitor management and visitor experience we’ve put together a comprehensive report on visitor experience by gathering knowledge from surveys and reports from all over the world.
3 ways you could lose your competitive edge:
- What do visitors expect?
- Visitors expect a world class experience. In fact, experience is among the most important business drivers in 2024. It is so important that 88% of buyers say experience matters as much as a company's products or services.
- What does dissatisfaction mean to your experience?
- While the value of experience goes up, so does the impact of a bad experience, to the point where 32% of customers now say that they will walk away from a brand they love after only one unpleasant encounter.
- What part of the experience do companies focus on?
- The fact that experience matters so much is no well kept secret. In fact, 89% of businesses expect to compete mainly on the customer experience they provide.
Learn more by downloading the 2024 Sign In Solutions Visitor Experience Report.
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